With the proliferation of “For Profit” Colleges and Universities, attracting and retaining students at the traditional institutions is becoming more and more of a challenge. Which is why higher education marketing is now more important thank ever.
Budgets are getting tighter, grants are harder to get, and students have more options than ever before. And as the Marketing Director, you now have duties such as setting up fundraisers, heading up the Foundation, maintaining the website(s) . . and the list goes on and on. You need help and that’s where we come in. We can act as a constant resource for any of your advertising and marketing efforts. We have helped many Institutions of Higher Learning by creating a message that resonates with both traditional and non-traditional students, researching the associated markets, creating a full media plan, and putting it all into place.
But we don’t stop there.
We audit all of your media invoices, and constantly negotiate the best possible media through constant and open communications with Media Reps. That means no more phone calls and media solicitations to bog down your day. We handle it all, allowing you more time to concentrate on your day to day in-house communications and operations.